Social Media and Business Continuity: Opportunities and Lessons
Social media isn’t just impacting on individuals’ daily lives, but every type of organisation from the independent coffee shop to the international corporation – enabling them to engage with stakeholders in new ways. The speed at which new technologies are emerging and being embraced by an ever increasing tech-savvy population is both contributing to existing and creating new business continuity challenges for today’s organisations.
Within this, social media technologies are one factor contributing to the rapidly changing environment. They are providing individuals and groups with a platform from which they can exert far greater influence over an organisation and its employees than ever before.
According to Gartner, businesses are already tasking their BCM teams to assess the opportunities to use public social media platforms to support business continuity. Andrew Walls, Research Vice President at Gartner, said organisations simply cannot afford to ignore social media as a crisis communications tool.
The effective use of a new channel requires forward planning and practice and using social media for the first time during a crisis could cause more harm than good.
To learn more, come and join us on 28 June 2012 for our Meet-The-Experts session on Social Media and Business Continuity: Opportunities and Lessons at Genpact Bangalore, India.
Book your seats now, admission is FREE.
* CIO, Head of IT, IT and MIS Manager
* COO and Head of Operations
* Disaster Recovery Planners
* Engineer and Technician, Customer Relations
* Executive Management overseeing business continuity and
* General Manager, Managing Director of Organizations
* Government Representatives
* Head of Business Continuity Management/ Operational Risk
* Head of Sales & Marketing, Purchasing, Retail
* IT, Financial and Certification Auditors
* Logistics & Supply Chain Manager
* Operations Director, Regulators, Project Manager
* Risk Management professionals, Risk & Compliance Manager
* Security Manager, Facility and Administrative Manager
* System Manager, Technical Specialist.
1. First-come-first-serve basis.