Meet-The-Expert Thailand, BCM Seminar Overview

The first half session will be presented by our honored local speaker in a Panel Discussion Forum, and more interestingly in Thai language. The workshop session is to encourage interaction among participants and speakers.

Topic 1 Crisis Communications: A View from an International Carrier
By Khun Suraphon Israngura Na Ayuthya, Thai Airways International Public Company Limited

The two essential factors to determine how a crisis will affect an organization’s reputation is to view how it handles the crisis and how it communicates with its stakeholders during the crisis. Crisis management deals with the reality of the crisis but crisis communication deals with the perception of the reality. An organization may manage the crisis well but if it fails to communicate properly with its stakeholders, it risks tarnishing its reputation. BCM Institute is please to bring you a session on both of these topics. The biggest challenge faced by many organization in crisis communication is reacting with the right response quickly. Using Thai Airways as a case study, the Crisis Communication seminar aims to share with you:

Benefits of Attending:

• How to anticipate your organizational communication needs during a crisis?
• What are the key points to look for when preparing a crisis communication plan?
• How to develop an appropriate messages to be put across the stakeholders?
• How to deal with the media during a crisis?

Topic 2 Crisis Management: Back to Basic
By Dr Goh Moh Heng, BCM Institute, President

Crisis management is no longer only for those assigned to the task; it is for each and every person. Every experience of a disaster has shown how ordinary people have to rise to the challenges of a crisis, from securing the site of the incident and appraising the ground, to handling the media’s demands. Above all, crisis management efforts should be directed towards helping the organisation recover and rise from the embers of the crisis and ensure continuity. Crisis management deals with reality and Dr Goh will share with you some of the insight of managing a crisis.

Benefits of Attending:

• What is a Crisis to your organization?
• What was learnt from Past Crises – Sharing of past experience by Dr Goh Moh Heng from his previous senior corporate roles
• How to Identify the threats to your organization?
• How to form a Crisis Management Team and Identify the key stakeholders?

Expert Speaker

Dr Goh Moh Heng is the president of BCM Institute. He is armed with his primary areas of expertise, which include Business Continuity Management, Disaster Recovery Planning (DRP), contingency planning and Crisis Management, Moh Heng has helped many organizations, particularly those operating in the Asia Pacific and Middle-East Region.

Khun Suraphon Israngura Na Ayuthya (เรืออากาศโท สุรพล อิศรางกูร ณ อยุธยา) is a Director of Crisis Management Department in Thai Airways International Public Company Limited. He had been assigned by the Ministry of Transport to handle all the Y2K unexpected crisis as a result I will have to liaise closely with all departments within the ministry.

Who should Attend

• Senior Management overseeing business continuity and crisis management
• Business Continuity Planner, Contingency Planner
• Risk Management professionals, Risk & Compliance Manager
• General Manager, Managing Director of Organizations
• Head of IT, IT & MIS Manager, Disaster Recovery Planners
• Engineer and Technician, Customer Relations
• Government Representatives
• Logistics & Supply Chain Manager
• Operations Director, Regulators, Project Manager
• Security Manager, Facility and Adminstrative Manager
• System Manager, Technical Specialist.

• Business Continuity Organisation Planners and Manager
• with responsibilities in implementing and managing BCM from the Public Sector