Event marketing

An outstanding marketing campaign

We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.

Join our multi-tiered campaign to promote your presence at Storage World Asia 2005:

Advertisements in Trade Publications
Working closely with industry publications and media partners in vertical industries, extensive advertising and editorial campaigns will be strategically positioned

Channels
Users can further refine news services to highly specific special-interest channels.

Feature articles
In-depth analysis of current industry issues drawn from editorial staff, a network of contributors and papers from sources including the Storage Worldwide international conference series.

Events
This is the “face-to-face” media, which delivers dynamic interaction between your organisation and customers/partners.

Newsletter
Our portal provides 40,000 registered users with e-newsletters, delivered weekly.  Free access to exclusive industry-specific content is a key attraction. Portal editors draw from correspondents in our Storage Worldwide international office network and from media partners.

Direct Mail
DRI Asia 2005 will be marketed to an extensive range of named contacts across Terrapinn’s massive vertical market databases and specific, focused external lists. 

In addition to this widespread and targeted direct mailing, the event will be prefaced throughout the year by substantial above the line promotional, press and advertising activity - carried out across all media, and in conjunction with our unmatched global network of local media partners.

Industry Associations
We have identified the most important industry associations and government bodies and will encourage them to participate as endorsers of our event. These strategic alliances guarantee that the endorsing bodies distribute event material directly to their members maximising attendance.

Previous endorsing bodies include:-
* DRI Asia
* DRI International
* Association of Banks Singapore
* Infocomm Development Authority of Singapore
* Singapore IT Federation

Monthly Fax Marketing Campaigns
These act as constant reminders of the event and are an ideal medium by which to announce new information, promote sponsors and profile individuals.

Telemarketing
A dedicated team of sales professionals will contact key target visitors and secure their attendance.

Newspapers
To ensure maximum exposure for the period leading up to the event we place advertisements in relevant national and regional business newspapers.

Conference Brochure
A comprehensive conference program that addresses both technology and management issues will be distributed to in excess of 40,000 senior executives from our own extensive database.

Visitor ticket
A separate visitor ticket promoting FREE attendance to the exhibition will be distributed to over 200,000 named individuals.

Public Relations Activity
A series of PR activities before, during and after the event to alert regional and international press agencies about the event.

To capitalize on our year-round marketing, you should confirm your participation soonest.  Contact Patricia Cheong on +65 6322 2766 / mailto:patricia.cheong@terrapinn.com for speaking, sponsorship and exhibition opportunities today